Updated 10.31.2026
My name is Merk Maloney. I've spent more than 15 years designing, building, and managing software products at enterprise scale, from scrappy agency microsites to platforms used by hundreds of millions of people.
Today I'm a Senior AI Technical Product Manager on Braze's Applied AI team, after technical program leadership roles at Amazon Ads, Meta (Facebook Ads and Instagram), and Urban Outfitters. I'm based in Philadelphia.
Turning business knowledge into purpose-built AI agents and skills so sales, learning and development, and marketing teams can focus on solving problems for customers, not on their own processes.
Product management on the Applied AI team for AI content platforms and enterprise knowledge.
Migrated two legacy ad campaign API platforms into a single unified tech stack, and built real-time data services and advertiser profile personalization for Ads AI agents from 0 to 1.
Led the technical programs, including AI training and agents that automate codebase changes for partner teams extending the campaign APIs.
Ads platform programs supporting external advertising and business metrics quality, ML/AI server capacity and efficiency, and engineering productivity.
Staff Technical Program Manager for the Facebook Business (Ads) platform.
Added new payment methods to the in-app Instagram Boost advertising experience with Meta Fintech, and re-architected parts of the Instagram backend and front end.
Led both programs as Staff Technical Program Manager.
Business and professional account experiences for Instagram, with programs spanning efficiency, performance, reliability, machine learning, privacy, and integrity.
Partnered with 300+ product managers, engineers, and cross-functional teammates while building and leading a growing team of technical program managers.
Ecommerce, retail, and enterprise systems for Urban Outfitters, Anthropologie, and Free People across web, iOS, and Android, plus the Sterling order management platform.
Grew from senior technical project manager to Director of Technical Program Management, leading 20 agile project managers, technical program managers, and technical product owners across 12 agile engineering teams.
Native iOS app for the Anthropologie brand, launched October 2014, including the full shopping experience, gift registry, and store finder.
Managed delivery of the app with the URBN mobile engineering team.
The Urban Outfitters shopping experience across web, Android, and iOS.
Oversaw program management and delivery across web, Android, and iOS with URBN Engineering and the Urban Outfitters brand team.
The Free People shopping experience across web, Android, and iOS.
Oversaw program management and delivery across web and mobile platforms with URBN Engineering and the Free People brand team.
The Anthropologie shopping experience on web and mobile.
Oversaw program management and delivery across web, Android, and iOS with URBN Engineering and the Anthropologie brand team.
A Python (Tornado) services layer orchestrating enterprise services, XMPP, and MongoDB for mobile, creating clean RESTful interfaces where none existed.
Managed the project to stand up the mobile services tier.
Award-winning interactive work produced at One Trick Pony, EPAM, and Cornell, as it appeared on the original merkmaloney.com.
Developed and maintained an iOS application for Horizon.tv, part of Liberty Global's TV Everywhere program, with rapid iteration on the in-market app.
Managed a worldwide development team from Budapest to Hawaii in an agile process, with hands-on client service and UX consultation, shipping every two weeks inside a large enterprise program.
The Following Lady Gaga hub on Virgin Mobile Live for the Born This Way Ball tour, powered by Dropbox, Instagram, and thebosco.com feeds and serving as an API for virginmobileusa.com's own promotion page.
Managed the team building the data ingestion, WordPress admin extensions, and themed UI, and ran my first Twilio integration for an at-concert text-to-win contest.
An 8-month engagement creating a responsive site for the documentary on American healthcare: interactive homepage, user submissions, showtimes and custom JavaScript maps, character audio profiles, and an interactive first aid kit. Won a Gold Addy in the 2013 Philadelphia Ad Awards.
Account and project leadership from start to finish with a team of eight; wrote code in a bind for the October 2012 launch and co-developed low-cost ecommerce for the 2013 DVD release.
Reskinned the previous year's ExpressionEngine site and engaged 18 fans on Twitter for a fully responsive fan line-up announcement.
Managed the reskin, migration, and relaunch in one week while running development of the fan-announcement page.
Reskinned the WordPress site, launched its ecommerce store, and built new email marketing campaigns.
Designed and developed the new skin and built a plug-and-play MailChimp email template.
A rich single-page scrolling site for New York Times best-selling author Joshua Foer, designed with Patrick Macomber.
Developed the site with Bootstrap, WordPress, and jQuery, keeping crawlable navigation for SEO.
A pinboard-style WordPress site with infinite scroll, masonry layout, AJAX page loads, and live-streamed music; it became the social hub for Virgin Mobile USA.
Primary technical manager for the two-month build, managing internal and third-party developers, then shooting content at SXSW and the Virgin Mobile Live house.
Streaming video, instant red-carpet photo and video uploads for sharing, and a live ranking of celebrity popularity from the Twitter firehose, across desktop, tablet, and mobile during the broadcast.
Day-to-day development and project management focused on hosting architecture, live video, social sharing, analytics, and QA.
Moved four years of Flash to a standards-based HTML site with a full mobile version.
Managed internal and third-party developers: three weeks, three launches, 19 straight days of work.
One responsive HTML build for desktop, tablet, and mobile for the 2011 Essence Music Festival, with six hours of live-streamed interviews.
Managed development and production, and helped program the social blog with Storify and LiveStream.
A WordPress super-site with donations, membership sign-ups, online voice recording for story submissions, and a fluid mobile layout.
Specifications, hosting, development planning, resourcing, and testing, and plenty of good storytelling.
Microsite for TCM's history-of-Hollywood documentary series. Won an FWA.
Managed design, development, and production day to day, plus client communication.
Launch website for the Virgin Hotels brand, with an HTML fallback.
Two years after the VP of Marketing asked my marketing class "What would you do to brand a Virgin Hotel?", I got to build the answer.
Microsite for TCM's annual Oscar homage, with social widgets.
Helped manage development and production day to day.
Redesigned 31 classic films as more than 40 summer-blockbuster posters, then built a site to show them off.
Helped manage poster design and microsite production, alongside Patrick Macomber, Elijah Vargas, and Rob Reed.
A CakePHP photo contest with voting and a trip to Fort Lauderdale. Design finished Thursday; launched Monday.
Put on the programmer hat to write JavaScript, HTML, and PHP with a senior developer over one long weekend.
A clean web home for the legendary print duo's body of work.
Championed the content and managed the development workflow.
Relaunched the Cornell Center for Technology Enterprise & Commercialization website.
Soup-to-nuts lead: designed, wrote, and developed most of the site.
Social networks for Cornellians in technology and entrepreneurial fields.
Designed the Cornellboration, NanoMat Network, and Angel Network logos, launched the brand and the Cornell BioPharma Network at BIO 2009, and managed the network site build.
A new annual event on the dos and don'ts of launching technology ventures.
Event planning, funding, and logistics, plus all print, multimedia, and on-site collateral.
I add value in ways many product and program managers can't, because I understand how software is built, how it runs, and how people use it. I grok development processes, empower contributors, and get out of the way so great people can produce great work.
Today that means shaping AI products and agents, and leading cross-functional teams of engineers, designers, data scientists, and partners through large platform changes.
Cornell University
Bachelor of Science, Interdisciplinary Studies, Class of 2008
Concentrations in Information Science, Communication, and Applied Economics & Management
The best way to reach me is a message on LinkedIn.
Message me on LinkedIn